Your Money Back Guarantee

As a donor of many organizations, I have HAD it. HAD it. I am tired of giving donations to causes that either need it, or have asked me, or because I am moved by their work and you know what I hear back? Nada. Nothing. Zilch! We are very, very HARD on our clients (just ask them). If you [...]

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more john bethel tips

For those long time readers, you’ll recall that I’ve done John Bethel Tips posts before – here… I don’t really give John an option, I just copy his tweets as he posts them and then publish it as one larger post! So thanks John for these great times and giving me an easy post… If you [...]

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golb sdrawkcab!

“I’m not looking at you Dudes, I’m looking past you.” – Jay-Z Agents work from your donor out. We think from your donor’s perspective. We start with your objective and create the irresistible call to action that will inspire your donor. We work backwards from there to build the compelling case and figure out how you’ll [...]

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Twitter and the Twilight Zone

“Am I in the Twilight Zone?” was what I didn’t say. I was chatting with a client and she says “…how you do have time for blogging and social media? Doesn’t it take, like, ALL your time and energy? I just don’t have time for that. No way.” I’ve been creating and consuming social media content as [...]

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Atmosphere of Yes!

From time to time, we are fortunate to have “The Godfather of Good”, Agent David Love, guest blog for Agents of Good. Thanks Agent David! “… and his heart was going like mad and yes I said yes I will Yes.” Learning All the Time We learn new things about planned giving all the time. Probably the [...]

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Dear Mr. Fancypants

(With some apologies to the Norweigian Curling Team-jl) This is an open letter to Executive Directors, Board Chairs and anyone in leadership positions in charities who sign fundraising appeals. It’s not my job to write appeals that sound like you. It’s my job to write appeals that engage your donors and raise you money. So here [...]

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Add some positive value

For those of you who follow me or Agents of Good on twitter, you may have noticed an increase in frustration with people who don’t add positive value to our daily working lives. And, strangely enough, those who seem to add the most negative value, seem to be the most popular. And that’s fine. Anyone [...]

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Titanic Teachings

Agent Jen Love is firmly a 21st century digital gal. But I have an unexplainable predilection for Titanic references. No, I’m not talking about “I’m the king of the world”. I mean the real Titanic. The big boat. That sunk. Here are 5 reasons I have a daily reason to reference the Titanic as a fundraiser: 1. [...]

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Can you manage the engagement?

Every time we turn around we are being told by the experts that we need to be blogging, be on twitter, dive into social media – and start making conversations and interacting with people – developing relationships. We are scolded and told we need we are not to be “all about me”. We are warned [...]

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Coverage of Haiti Transformative in Our Home

As his eyes widened, I realized it was his world that was actually expanding. If you have a child in your life, you’ll know what I mean when I say that it’s a brave new world for our children and their use of technology. My son Mason, at 4, knows how to access YouTube, search [...]

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