USP

Don’t worry if you aren’t familiar with this term – USP. It stands for unique selling proposition. Almost every discussion we have with clients comes back to this. What is your USP? Yes – I’m asking you… Why do you exist? Why, as a donor, should I support you? What are the THREE things that [...]

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Why logos cost more than $25

I actually wrote this post well over a year ago – but it seems as timely as ever. If I’m asked to design a direct mail piece, I often know the rough total cost and how long it will take me because I’ve been doing it for a long time. But I also know the [...]

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We’re not walking ATM’s

Last week I had another (in a long string) situation where I felt like a number, a stat, a cog… I admit I ranted the other week about how donors are not to be ignored, forgotten and taken for granted. This little video is about how business’s (especially banks) have just about completely forgotten who [...]

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Your Money Back Guarantee

As a donor of many organizations, I have HAD it. HAD it. I am tired of giving donations to causes that either need it, or have asked me, or because I am moved by their work and you know what I hear back? Nada. Nothing. Zilch! We are very, very HARD on our clients (just [...]

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more john bethel tips

For those long time readers, you’ll recall that I’ve done John Bethel Tips posts before – here… I don’t really give John an option, I just copy his tweets as he posts them and then publish it as one larger post! So thanks John for these great times and giving me an easy post… If [...]

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SOFII Star of the month is me (and YOU)

I’m really quite honored that I have been selected by the SOFII team to be the first ever “SOFII Star of the month”. I joked with Kimberley Mackenzie that with my luck, the month (and my Star) will be gone before we even launch. So close, yet so far once more. Our first SOFII Star [...]

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This is boring

Ive heard it more than I would like to admit but I’ve had clients tell me my design is boring. “We are paying for 4 colours why aren’t we using them?” “Why can’t you cram more photographs in?” “Can you add more fonts?” “This looks pretty plain…” I’ve wrote before about being appropriate. Did you [...]

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Scott Stratten and Social Media

If you are on twitter, you may have heard of Scott – most people know him as @UnMarketing. Scott’s mission is to teach business how to stop marketing and start engaging with your clients, customers, donors, etc. He makes it sound easy because in many ways, it is easy. He was in Toronto this week [...]

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Are you listening?

After a fantastic experience buying a new car this week – I was reminded of the potential power and strength that some of these new tools can bring to your business or charity – if you choose to use them. For your information you can follow Achilles on twitter at @AchillesMazda Here is a video [...]

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Add some positive value

For those of you who follow me or Agents of Good on twitter, you may have noticed an increase in frustration with people who don’t add positive value to our daily working lives. And, strangely enough, those who seem to add the most negative value, seem to be the most popular. And that’s fine. Anyone [...]

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