File under “fun”

A while ago I was sitting around thinking about all the cool twitter apps we SHOULD have because they would be quite handy… I’d also like to give @javaj9 and @unmarketing a bit of credit for the inspiration… Feel free to add your into the comments… SweetTweets: shows you your most popular tweets of all [...]

Continue reading...

Lang Chngs. <3 & actn r 4 evah

By the time we met…the times had already changed – Arcade Fire, We Used To Wait My daughter Sadie spent a few precious minutes (as long as she ever sits still) on the lap of her great grandfather recently. They shared their love of the natural world looking at the bright orange Oriole and the [...]

Continue reading...

Dear Ms. Nit-Picker…

(Please note: all similarity to you or your cause is purely coincidental.) Dear Ms. Nit-Picker, This is an open letter to charity staff members who edit fundraising appeals. With special focus on those of you who aren’t direct response fundraisers or have a clue about fundraising strategy. Just like with my Dear Mr. Fancypants blog, [...]

Continue reading...

Time for a break

It’s the middle of July – otherwise known as “the hot and hazy days of summer” here in Ontario. You, our readers, and you, our clients have given us a lot to think about – and work on – in the first half of 2011. Some highlights for us have been: - Creating custom essential [...]

Continue reading...

My friend Barack

Barack Obama is my friend. On Facebook. Me and 21 million (almost 22 million) of his closest friends received this post in our feed this week: Rather than setting a goal of millions of dollars for this campaign’s first big deadline on Thursday, we’re setting a goal of 450,000 grassroots donors. So far, 404,954 people [...]

Continue reading...

Ruby Writes Back to Jack!

Last year, the Agents were thrilled to work with our partner in crime, Agent Kimberly Mackenzie at Ontario Nature on a campaign about ‘bird strikes’ in Toronto – migrating birds getting killed into office buildings. Our approach was to have “Ruby” the Hummingbird write to donors, and include a map of her journey. A few [...]

Continue reading...

Holy Beep!

Holy Beep! Successful projects rock. And while it does feel a bit like beeping our own horn, when we celebrate our success here at Agents of Good, it is all the more awesome because in our work, it also means that the world is a little bit of a better place. And in the case [...]

Continue reading...

Adventures in Election Direct Mail

I wasn’t sure if I was going to blog about the election. Because the content sucks. I watched the debate. Boring, entitled white guy backpedals and blames the other guy. I follow the candidates on Twitter. Broadcast, broadcast, broadcast. But now the election is coming into my mailbox. You’re on my turf now. I could [...]

Continue reading...

Ten things we’ve learned from being Agents of Good

Our great pal and uber-passionate fundraiser, Josh Bowman who works along side the great folks at Second Harvest in Toronto has the market covered in Top Ten lists on his blog. This month he has been posting Top Ten lists from some of other favourite friends, bloggers and colleagues and we are honoured to be [...]

Continue reading...

I just got a call…

I just got a call. And here you are reading my blog about it. You’re going to hear my venting. But if you can hang on through the rage, you’ll also hopefully think about how you talk to your donors/communities of supporters. Phone rings. Me: “hello?” Pause. Clicking. Some kind of murmuring. Me: “hello!?” Murmur [...]

Continue reading...