Ruby Writes Back to Jack!

Last year, the Agents were thrilled to work with our partner in crime, Agent Kimberly Mackenzie at Ontario Nature on a campaign about ‘bird strikes’ in Toronto – migrating birds getting killed into office buildings. Our approach was to have “Ruby” the Hummingbird write to donors, and include a map of her journey. A few [...]

Continue reading...

Holy Beep!

Holy Beep! Successful projects rock. And while it does feel a bit like beeping our own horn, when we celebrate our success here at Agents of Good, it is all the more awesome because in our work, it also means that the world is a little bit of a better place. And in the case [...]

Continue reading...

Dear Donors

The best blog posts are the ones you don’t need to write yourself. They are even better when they are written by someone who you admire and look to as a gut check and reminder that what you do every day, you are doing right. Today’s post comes via Tom Ahern – and if you [...]

Continue reading...

Small and Mighty!

Leah Eustace of GoodWorks Co. asked us to work with her on this post about why small shops (charities) are way more WICKED than the big shops… you’re more nimble, you’re usually not as silo’d, you tend to be a little more chilled and relaxed, you care for each and everyone of your donor more, [...]

Continue reading...

Stunning Simplicity

A quick post today to remind us all about the beautiful simplicity of fundraising. It is so easy to get turned inside out and upside down thinking about integrated campaigning, multi-channel fundraising, over-thinking our approach and completely rush past one stunningly obvious thing: asking for one thing. One of our clients established a monthly giving [...]

Continue reading...

USP

Don’t worry if you aren’t familiar with this term – USP. It stands for unique selling proposition. Almost every discussion we have with clients comes back to this. What is your USP? Yes – I’m asking you… Why do you exist? Why, as a donor, should I support you? What are the THREE things that [...]

Continue reading...

Why logos cost more than $25

I actually wrote this post well over a year ago – but it seems as timely as ever. If I’m asked to design a direct mail piece, I often know the rough total cost and how long it will take me because I’ve been doing it for a long time. But I also know the [...]

Continue reading...

Field report from Jamaica

Agent Mark: Field report from Jamaica I’m just back from filming our first international video documentary on a non profit in Jamaica and every time I return from working on a new project – whether its helping a client with their project or getting involved first hand – I am reminded exactly why I became [...]

Continue reading...

Interval House Gratitude Report

“Your mission, Agents of Good, is to create a thoughtful and inspiring donor-centred report.” – Interval House, September 2009 Agent Jen, Mark and John reporting for duty. Debrief and disclosure on a successful mission. About You Interval House’s 2009 Report is so donor-centred that it isn’t even an Annual Report: it’s a Gratitude Report. Our [...]

Continue reading...

Your Fundraising Trifecta!

What’s not to love about a match package? If you don’t know what I’m talking about you are missing a classic in your direct marketing program. As traditional as grandmother’s pearls, yes. But you can make it modern and effective with a few simple twists. So what’s a match package? Simple. You tell your donors [...]

Continue reading...