Donor Centred Fundraising from the Iceberg

Today I am thrilled to post this new entry by the Executive Director of the Conservation Foundation of Greater Toronto and Agent of Good operative, David Love. For those of you who know David, he needs no introduction – and there is none that I could provide that would do him the justice that his [...]

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The ReImagining of SOFII

It was very early this year when I saw a tweet go out from Kimberley MacKenzie about SOFII. I, like many others knew about SOFII. I was a registered user and once in a while would check it out if I had some time to kill. I LOVED the idea behind SOFII. To have a online, living [...]

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Yes, I have Moustache Envy

I confess. I have moustache envy. Movember is the campaign I wish I created. Man, it rocks!tomselleck If you’re a Movember virgin you are in for something special. Movember is a campaign that encourages men to grow a moustache in November (“Movember” is the month formerly known as “November”) and raise money to “change the face [...]

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Why logos don’t cost $50 – Part Two

Last week I launched into a – was it a rant? – about logo design and why the process of designing a logo or maybe a whole brand does not come cheap. Like all the good things in life, you get what you pay for. If the brief or objective was clear and I’ve done my [...]

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Why logos don’t cost $50 – Part One

I realize this might come across as a bit self serving but that’s ok. Part of working with charities is trying to find that middle ground to keeping the work we offer affordable AND effective. It’s a fine line sometimes. If I’m asked to design a direct mail piece, I often know the rough total cost [...]

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Back to brand basics…

Another week, another discussion about how a design has been refused because it isn’t “on brand” enough. Are you serious? ‘But I used your pantone colour’, I sputtered. ‘The font is typeset according to your guidelines’, I pleaded. Nope. Brand police  – 1. John – 0. People, this madness must stop. If you are an E.D., or work at [...]

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