http://blog.agentsofgood.org/2010/01/28/renew-your-donors-in-3-letters-right-now-well/ As filed by our Agents Wed, 01 Feb 2012 00:25:47 +0000 hourly 1 http://blog.agentsofgood.org/2010/01/28/renew-your-donors-in-3-letters-right-now-well/comment-page-1/#comment-108 Jen Mon, 01 Feb 2010 14:30:31 +0000 http://blog.agentsofgood.org/?p=137#comment-108 Excellent addition, @TheDMailMan! Thank you for your comment and tweet. Excellent addition, @TheDMailMan! Thank you for your comment and tweet.

]]> http://blog.agentsofgood.org/2010/01/28/renew-your-donors-in-3-letters-right-now-well/comment-page-1/#comment-107 Blase Ciabaton Mon, 01 Feb 2010 13:31:47 +0000 http://blog.agentsofgood.org/?p=137#comment-107 Great post! For anyone doubting the power of re-solicitation, according to Mal Warwick’s book, Revolution in the Mailbox, an acceptable response rate for a donor acquisition mailing is 0.5-2.5%. For donor re-solicitation 6-12% is the average response rate. Any organization that's not pulling out all the stops to re-solicit their donors is really missing the boat! Great points as well about an organization’s unique selling proposition and the importance of embracing a multi-channel approach! Great post! For anyone doubting the power of re-solicitation, according to Mal Warwick’s book, Revolution in the Mailbox, an acceptable response rate for a donor acquisition mailing is 0.5-2.5%. For donor re-solicitation 6-12% is the average response rate. Any organization that’s not pulling out all the stops to re-solicit their donors is really missing the boat! Great points as well about an organization’s unique selling proposition and the importance of embracing a multi-channel approach!

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