This fall, don’t think about your fundraising.
Seriously.
I hear you already.
-         “But Jen, we raise most of our money in fall and early winter.”
-         “But, but Jen, we always do our donor acquisition in the fall.”
-         “But, but, but Jen, ARE YOU CRAZY!?”
This fall, don’t think about your revenue target. Don’t think about your organization’s pressing [...]

As a donor of many organizations, I have HAD it.
HAD it.
I am tired of giving donations to causes that either need it, or have asked me, or because I am moved by their work and you know what I hear back?
Nada. Nothing. Zilch!
We are very, very HARD on our clients (just ask them). If you [...]

For those long time readers, you’ll recall that I’ve done John Bethel Tips posts before – here… I don’t really give John an option, I just copy his tweets as he posts them and then publish it as one larger post! So thanks John for these great times and giving me an easy post…
If you [...]

I’m really quite honored that I have been selected by the SOFII team to be the first ever “SOFII Star of the month”. I joked with Kimberley Mackenzie that with my luck, the month (and my Star) will be gone before we even launch. So close, yet so far once more.

Our first SOFII Star of [...]

Ive heard it more than I would like to admit but I’ve had clients tell me my design is boring.
“We are paying for 4 colours why aren’t we using them?”
“Why can’t you cram more photographs in?”
“Can you add more fonts?”
“This looks pretty plain…”
I’ve wrote before about being appropriate. Did you know that the more design [...]

What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement?
Nope, it’s not seclusion. Or seduction, secretion, sexualisation, sanitization, sentimentialization, septuagenarian or sesquipedalian.
Gold star for anyone who got it. Segmentation.
Seriously – I’m starting to wonder whether some charities think the $70,000 database whirring away in the corner of [...]

“I’m not looking at you Dudes, I’m looking past you.” – Jay-Z
Agents work from your donor out. We think from your donor’s perspective. We start with your objective and create the irresistible call to action that will inspire your donor. We work backwards from there to build the compelling case and figure out how you’ll [...]

If you are on twitter, you may have heard of Scott – most people know him as @UnMarketing. Scott’s mission is to teach business how to stop marketing and start engaging with your clients, customers, donors, etc. He makes it sound easy because in many ways, it is easy.
He was in Toronto this week talking [...]

“Am I in the Twilight Zone?” was what I didn’t say.
I was chatting with a client and she says “…how you do have time for blogging and social media? Doesn’t it take, like, ALL your time and energy? I just don’t have time for that. No way.”
I’ve been creating and consuming social media content as [...]

After a fantastic experience buying a new car this week – I was reminded of the potential power and strength that some of these new tools can bring to your business or charity – if you choose to use them.

For your information you can follow Achilles on twitter at @AchillesMazda
Here is a video about google [...]